2023-2024 – EuroCluster Rural Tourism Project – ongoing project

Montenegro Adventures plans to support ten rural households by including their products in the agency portfolio during the project. We have devised a marketing strategy for launching our new website, recognising the necessity of supporting each new product with dedicated social media campaigns and leveraging our B2B network.

Our approach involves identifying and integrating ten new tourism providers, specifically focusing on rural tourism, into our offerings. Following the launch of each new product, we intend to initiate small-scale visibility campaigns through this project. Additionally, we aim to promote these rural tourism experiences as standalone offerings, anticipating their significant contribution to our portfolio of day and multi-day tours and packages. While some of the new rural tourism providers will be incorporated into existing packages, our primary objective is to substantially diversify our offerings and promote the latest products to different EU and even long-haul markets.